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Pedregon Racing and Iconic STP & Armor All Brands Team Up in New NHRA Sponsorship

Brownsburg, Indiana (March 30, 2011) – Revving up its marketing and promotional engines, Armored AutoGroup, owner of STP® and Armor All® brands, and Pedregon Racing today announced a multi-year sponsorship of Tony Pedregon’s NHRA Full Throttle Nitro Funny Car.

Pedregon, the 2003 and 2007 NHRA Full Throttle Nitro Funny Car Champion, will drive the car and display the iconic STP® and Armor All® brands in the NHRA Full Throttle Drag Racing series. During the 2011 season, STP® will be designated as the primary sponsor at Las Vegas, Houston and Sonoma and an associate sponsor for the remaining races. Armor All® will be deisgnated as an associate sponsor for the full season.

“I am excited to represent STP® and Armor All®, which are two extremely successful and established brands,” said Pedregon, “that stand for high performance and quality- which means everything to me.” “With my racing team, performance is always number one, but we pay attention to every detail from what we put in our engine to improve performance to how the car appears and impacts our audience. These brands deliver both,” added Pedregon.

For Armored AutoGroup, working with one of the most popular and successful personalities in motor sports is important when creating new and exciting promotional opportunities for our brands and retail partners. “We have watched Tony take on his competition with tremendous drive and spirit,” stated Dave Lundstedt,CEO, Armored AutoGroup.

“We feel that Tony’s competitive personality and desire to win parallel our goals with our products, and we believe that he will represent STP® and Armor All® with nothing less than a first class effort,” added Guy Andrysick, EVP Sales and Marketing, Armored AutoGroup.

The STP®/Armor All® Nitro Funny Car will debut at the SummitRacing.com NHRA Nationals in Las Vegas April 1-3. Qualifying begins Friday and eliminations will take place Sunday at 11 a.m. PDT on The Strip at Las Vegas Motor Speedway.

Armored AutoGroup Inc., headquartered in Danbury, Conn., is primarily comprised of the Armor All® and STP® brands. The current Armor All product line of protectants, wipes, tire and wheel care products, glass cleaners, leather care products and washes is designed to clean, shine and protect interior and exterior automobile surfaces. The STP product line of oil and fuel additives, functional fluids and automotive appearance
products has a broad customer base ranging from professional racers to car enthusiasts and “Do-it-Yourselfers”.

Our company has a diversified geographic footprint with direct operations in the United States, Canada, Australia and the U.K. and distributor relationships in approximately 50 countries.

CONTACTS:
Alex Baca
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Mobile: 925-383-8922

Lisa Boggs
Edelman on behalf of Armored AutoGroup
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Office: 312-233-1209

 

Fox 59 Video Interview with Andrea Pedregon

Thursday, March 10th, 2011 - Indiana’s Fox 59 News Team featured a video interview with Pedregon Racing’s Team Manager Andrea Pedregon on March 10th. Andrea shared with the reporter details about the recent successful fundraiser for Melanoma Research.

 

 

Pedregons Present $40,000 Melenoma Research Check to Simon Cancer Center

Dr. Chris Touloukian & Andrea PedregonFebruary 15th, 2011 Andrea and Tony Pedregon presented a $40,000 check for Melanoma research to Dr. Chris Touloukian of the Indiana University Simon Cancer Center. The funds were raised from sales of the The Real Housewives of NHRA Full Throttle Drag Racing 2011 Calendar, a charity project Andrea Pedregon started on September 27th, 2010 which was a great success thanks to NHRA fans.

Dr. Touloukian was joined by IU Simon Cancer Center Director, Pat Loehrer who both accepted the funds on behalf of the Motorsports fans who purchased the calendars. Also in attendance were Tony and Ali Dixon (Andrea’s Sister), John & Brenda Lukovich (Andrea’s Parents), Pedregon Racing’s Amy Okuhara, Senior Associate Director of Development Amber Senseny, CARA Charities Lisa Richey-Burgiss, Cathy Lyon & Brad Haberman and Wes Collier, the General Manager of Lucas Oil Raceway in Indianapolis.

The Real Housewives of the NHRA Full Throttle Drag Racing 2011 Calendar fund raising project came about after Andrea lost her dear childhood friend, Angi, due to the effects of Melanoma Cancer in the summer of 2010 at age 42. Andrea felt driven to do something, in some way, to help prevent this terrible disease and help make the Motorsports community aware of it’s dangers after losing her friend, and indeed she did. In a very short time span she arranged the creation of the calendar with the help of the motorsports community and sold out all 1500 copies by December 27th last year. Andrea said “I was deeply touched by the personal Melanoma stories that so many individuals shared with me when purchasing the calendar.”

Read more: Pedregons Present $40,000 Melenoma Research Check to Simon Cancer Center

 

American Racing joins Tony Pedregon Racing in 2011

(February 10, 2011) — American Racing, the iconic market leader of performance and off-road wheels, has teamed up with 2x World Champion Tony Pedregon as an associate and primary sponsor of his Nitro Funny Car in the 2011 NHRA Full Throttle Drag Racing Series.

“American Racing has long been a leader in the racing industry through vehicle sponsorships, racing event sponsorships and the development of our high performance racing products that have been used on NHRA, USAC, Off-road, Drift and Rally tracks across the country and the world” stated Jody Groce, president of Wheel Pros. “To be involved with a legend like Tony Pedregon for these premier NHRA events is an exciting opportunity. Tony brings with him a tradition of excellence to our team which will continue to build on our 50+ year racing heritage.”

The American Racing brand will serve as the primary sponsor on select races including:
  • Kragen O’Reilly NHRA Winternationals, Pomona, Feb. 24-27
  • Automobile Club of Southern California, Pomona, Nov. 10-13

“As a professional racer and performance enthusiast, I have grown up knowing the history and popularity of American Racing wheels and it is a privilege to partner with a company that has had such an influence and tradition in our sport” stated Tony Pedregon. “I look forward to debuting our American Racing Funny Car at one of the most exciting races of the year!”

Pedregon who won the NHRA World Championship in 2003 and 2007, will be entering his 18th year of his pro career. Tony Pedregon is 2nd on the list of all-time Funny Car wins with 43.

Founded in 1956 manufacturing magnesium and aluminum racing wheels, American Racing Equipment® is one of the world’s largest aftermarket wheel manufacturers and distributors. Owned today by Platinum Equity, Inc., American Racing® markets its products in more than 22 countries on four continents. In the U.S., American Racing® products are sold through a network of more than 25,000 authorized dealers. Headquartered in Denver, Colorado, American Racing® is a wheel industry leader in craftsmanship, engineering, innovation and performance offering more than 140 wheel styles. For more information on American Racing®, log onto www.americanracing.com

 

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